Careers
Thinker-Writer
The Role
Learn to write viral Twitter threads for creators to get millions of views for Silicon Valley companies.
A hands-on role at the intersection of science and art — 50% thinking, 50% writing. Applying data-led strategies to the craft of research, narrative building, storytelling, and high-value writing.
Think
Understand the product by talking to the founder, watching sales calls, isolating ‘aha’ moments. Research X and LinkedIn exhaustively. Find hundreds of relevant viral examples — a statistic, a visual, a giveaway, a format, whatever.
Write
Get ultra-OCD about the details. Write viral threads within two weeks. Ideate dozens of written and visual hooks. Micromanage the drafts of 100+ creators.
What This Looks Like
- 01
Reverse-engineering virality at scale
Analysing click-through, audience retention, profile visits, viewer loss, comments, quote retweets, likes, bookmarks, retweet velocity — a slew of metrics — to predict if a thread will go viral.
- 02
Ideating with Silicon Valley’s most successful billionaires
Brainstorm and develop a content engine rich with viral-worthy ideas, research and drafts. Come up with thread ideas to make each launch as viral as possible.
- 03
Expanding your intellectual depth
Everything you write requires you to understand it deeply. Critical thinking, first-principles reasoning, doubting secondary sources, reading ten blogs to find the truth, testing ChatGPT to its intellectual limits.
- 04
Work from anywhere you want
100% remote. Whether you write at 3AM from a mountain café in Ladakh or at 3PM from a beach in Goa — we only care that you’re writing world-class threads on time.
- 05
Write things that influence most of Twitter
You’ll write and distribute content that influences, educates, and sometimes entertains most of Twitter :)
Don’t look at this as a job. Think of it as an intellectual playground — a liberal arts education that will pay you to read and write about every esoteric topic under the sun, every day, from anywhere.
While this is the JD for Thinker-Writer, there is no ceiling to your growth. You can 5x your salary within 2 years.
About Social Capital
We help companies like Gamma, Airwallex, and Cartesia launch their products and guarantee 10M views on any launch. We’re the only company in the world with the ability and track record to offer this guarantee.
We do this on X and LinkedIn through a combination of:
- 1Research on how the X and LinkedIn algorithm works.
- 2Relationships with >500 creators controlling >300M views per month.
- 3A team of filmmakers and thinker-writers who’ve pulled >1B views.
We Only Work With Generational Companies
- Grant LeeGamma · $1B+
- Jonathan SwansonBuilt Thumbtack to $3B revenue
- Kennan DavisonBuilt Skio to $20M revenue · now building Icon (Founders Fund)
- Shrav MehtaCEO, SecureFrame · $300M
- AJ OrbachCEO, TripleWhale · $600M
- Brad MenezesCEO, Superblocks · $200M
- Andreessen Horowitz$40B AUM
How We Do It
If you have enough data, understanding, and taste, virality is not luck. It’s engineering. We reverse-engineer how social algorithms work, identify patterns in reach and engagement, and model our content strategy around those patterns.
Virality Framework
Reach = f(retention %, retweet rate, clickthrough rate)
The Type of Person Who Fits
You don’t have to check all — these are instructional, usually representative of a type.
- You’ve written 5+ posts with 1M views on Twitter or LinkedIn — instant hire.
- You’ve unknowingly built your own collection of working theories — original frameworks coined from all you’ve read, observed, and experienced.
- You’re a Twitter nerd and spend >2 hours/day on Twitter.
- You follow AI, tech, venture, startups — you understand our corner of Twitter.
- You’re described as the most well-read or Twitter-addicted person in your group.
- You think LinkedIn is cringe and beneath you.
- You can’t sit still. You have an obsessive form of workaholism.
- You have taste (iykyk).
- Dropped out of college (bonus).
More About Social Capital
- We control 150–200M views/month on Twitter (which has only ~350M monthly actives) by figuring out the data science behind virality.
- We only hire top 1% writers — recruit 1 in 100. Our mission: set the global standard for launch and branding services from India.
- We’re growing at +500% YoY and are the most expensive personal-branding team globally. On track to break $4M in profit in 12 months with <10 people.
- No ceiling to a writer’s growth here. 22 or 50, doesn’t matter — compensation is value-based.
- We don’t tie you to a physical space. 100% remote, always.
Think You’re The Person?
Apply via the form, or cold email Vedika directly — we read every one.